Giving Corporate Gifts to clients, customers, and employees is an important strategy for improving your company’s performance and growth. Here are some helpful tips for making a great impression when giving your next corporate gift.
Maintain a budget
Create a budget to determine how much you can afford to give to your clients. Most businesses do not have a budget in place and, as a result, are unable to measure the return on investment of their gifting. Setting up a budget will allow you to track your spending and cover the occasions where you may want to focus your gifting activities throughout the year.
Gifts are intended to demonstrate your appreciation for the personal relationships you have with your clients, customers, and employees. It should not be for the sake of the amount of business they do with you. Sending an overpriced gift may imply that you are attempting to buy your client’s business. In most cases, you will come across as pushy and desperate, which is the polar opposite of the effect your gift should have. Most of the times one must inquire whether is it costly? Try to focus on your appreciation for the personal relationship. Bribe and thanking are different things.
Provide something beneficial
The best gifts are those that are used daily, make life easier, or solve a problem. Your gift should be useful. A gift that can be used daily is more valuable than a one-time dinner experience. That being said, a gift that meets all three criteria (daily use, making life easier, and solving a common problem) will always outperform a gift that has no direct benefit to the recipient. Don’t underestimate the power of adding that personal touch by delivering in person or writing a handwritten note explaining your intentions.
Choose wisely and thoughtfully
Most of us have received gifts that have sat around collecting dust. Don’t let yours be one of them; instead, choose wisely and creatively for your next business gift. When you talk to your clients, customers, and employees, find out what their preferences are. Log them in your company’s CRM or make handwritten notes.
All of these elements are required for a great business gift to be successful. You should choose as per your requirements to find the best suitable gift for your employees that could be a motivating light for them.